In 2017, a Marketing Executive from Heslin Rothenberg Farley & Mesiti P.C. came to Modern Press with a new logo designed by a freelance designer, looking to develop new branding standards to accompany the logo.
HRFM is a law practice with locations in Albany and Rochester, NY, specializing in intellectual property law. Considering the idea of intellectual property, I developed a style around the idea of watermarking. There were two elements I used throughout pieces of collateral to suggest the idea of watermarking; first, the 'hrfm' wordmark from the logo (as seen on the back of business cards), and second, an abstract overlay of vintage patent drawings from the public domain (as seen on the front of the pocket folders).
