In 2017, the Center for Donation and Transplant (CDT) came to me at Modern Press looking for a rebrand of their fundraising materials. The blue and green color scheme is based on the national Donate Life branding, with the addition of a neutral beige to be used in a tertiary role. Working with the CDT marketing team, I developed a few infographics using some of the most outstanding statistics regarding organ donation in New York State.
These were put into two versions of a fundraising brochure, the first a larger double-folding fundraising poster to support retention (video), and the second a smaller trifold version for ease of access and distribution.
