In 2017, the Center for Donation and Transplant (CDT) came to me at Modern Press looking for a rebrand of their fundraising materials. The blue and green color scheme is based on the national Donate Life branding, with the addition of a neutral beige to be used in a tertiary role. Working with the CDT marketing team, I developed a few infographics using some of the most outstanding statistics regarding organ donation in New York State.
![](https://cdn.myportfolio.com/4948799c117900e1310a7525f6bcbe03/4a6baa7e-0289-4f7b-938f-f5b9c8108429_rw_1920.png?h=42abb2431e6411a24818c9d21287423f)
![](https://cdn.myportfolio.com/4948799c117900e1310a7525f6bcbe03/e530ce9c-5c40-46e2-b5dd-cd03f783a0f1_rw_1920.png?h=fe295371fe256620b648ad19bf62435a)
![](https://cdn.myportfolio.com/4948799c117900e1310a7525f6bcbe03/70057fb3-c15d-4d79-841a-5d6f30b3e063_rw_1920.png?h=517c4c1dd3ee13102bec6cf4acd8b4ce)
These were put into two versions of a fundraising brochure, the first a larger double-folding fundraising poster to support retention (video), and the second a smaller trifold version for ease of access and distribution.
![](https://cdn.myportfolio.com/4948799c117900e1310a7525f6bcbe03/1a1079df-2d58-4af3-be75-0bb2d4f21eb9_rw_1920.png?h=86a71cc766dc842467014363a3255e6c)
![](https://cdn.myportfolio.com/4948799c117900e1310a7525f6bcbe03/f32d5ba7-3517-47a7-986b-32a4ec061055_rw_1920.png?h=2db47cd463e3dc906fc0f0480285ea60)